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The Jerry Rosenberg Principle: Why Real Lawyers Still Matter About law firms using AI for blogs, web pages, articles, or maybe even social media: don’t use it unless there is a lawyer—not the marketing director, not a paralegal, not a tech-savvy friend—reading everything Grok, Gemini, Chat GPT, and the rest...

A Cautionary Tale from the Trenches of Legal Writing How 600,000 Words Became an Invaluable Resource—Until the Upgrade I had a chat thread on Chat GPT 4.5 Pro uploaded with somewhere around 600,000 words—FHP words written for many clients and ourselves. We used it as a reservoir of themes and...

Google just announced it’s changing the search and discovery rules—again. Search will now prioritize short-form video, forum chatter, and “user-generated content.” In theory, this is about connecting people to “first-hand experience.” In practice, it’s about giving the illusion of humanity in a system increasingly written by machines. When Google talks...

The Best Interview Lesson You’ll Ever Hear—On a Hall of Fame Bus Tom Verducci recently shared a story about riding the bus from the hotel to the Baseball Hall of Fame induction ceremony. The early bus was crowded, he grabbed the first open seat he could find. He sat, adjusted,...

Why Is Everyone Suddenly Scared of the Em Dash? A while back, I wrote a piece expressing my irritation (okay, controlled outrage) at the claims circulating online (especially LinkedIn) that using em dashes was proof of AI-generated writing. My annoyance was triggered by non-professional writers confidently asserting that no real...

Reclaiming the “Backstairs Justice System” The Search That Started It I was looking for something for a client when I typed “Backstairs Justice System” into Google’s AI search. What came back could have been written by a well-meaning civics intern. A neat little “colloquialism” tag. A breakdown of how defendants...

How AI Missed the Point Entirely on a Viral Case The Case That Wasn’t A few weeks ago, there was a follow-up to a story I had written about for a client – a teenager was clocked at 132 mph on a Connecticut highway. The story went viral when the...

Why First-Person Writing is Now a Search Ranking Strategy The Long Campaign for First Person For years I’ve been asking (begging, to be more accurate) lawyers to write in the first person. To very little success. “I just don’t want to make it about me,” was a common, if erroneous,...

“Beware the Em-dash, my son! The dashes that slash, the punctuation that screams! Beware the Em-dash, and shun The frumious AI Detector!” ~ Lewis Carroll’s Chat GPT, circa 1870 The LinkedIn Theory of the Em-dash "Tell" LinkedIn posts like this have been making the rounds all week: The easiest way...

Why Compelling Characters Matter When I sit down with a new book, the plot might grab my attention, but it's the characters who hold it hostage. Compelling characters don't merely tell a story; they breathe life into it. But what exactly makes a character genuinely engaging? Authenticity: The Foundation of...

Why Dialogue Matters in Storytelling In all my years of writing, I've learned that nothing brings characters to life like compelling dialogue. Dialogue isn't merely words exchanged; it's action, conflict, and emotion encapsulated in speech. Done well, it provides readers with the deepest insights into characters, driving the narrative forward...

Why Plot Matters in Storytelling Every compelling story rests on the strength of its plot. Plot isn't just the sequence of events—it's the driving force that pulls readers through your narrative. A well-crafted plot not only captures attention but sustains it from the first page to the last. The Core...

Self-publishing has revolutionized the literary world, offering authors unprecedented control over their work. In this post, we discuss the current trends and future directions of self-publishing, including the rise of digital platforms and the evolving roleof traditional publishers.

An International Standard Book Number (ISBN) is crucial forany published book. Learn about the importance of ISBNs, how to obtain them, and how they can enhance your book’s discoverability and credibility in the market

Protecting your intellectual property is vital. This article covers the basics of copyright law and explains how royalties work, ensuring you understand your rights and how to maximize your earnings from book sales.

Your author brand is more than just your name–it’s your publicidentity as a writer. Explore strategies for building a strong author brand, including creating aprofessional website, engaging on social media, and developing a consistent voice across all platform

Interview with Jordan Ostroff JD Join us as we sit down with Jordan Ostroff JD, author of "Love Your Law Firm: A Roadmap to the Law Firm You Always Wanted." Jordan shares his journey, from the initial idea to the book’s publication, and offers valuable insights for aspiring authors in...

A successful book launch can significantly boost your sales and visibility. We share proven tactics for planning and executing a book launch, from generating pre-launch buzz to leveraging media coverage and reader reviews.